It was the worst-case scenario in a web content management system (Web CMS) implementation: Project abandoned.
"No project goes without at least a few bumps in the road," said Cathy McKnight, co-founder and vice president of consulting and operations at New York City-based Digital Clarity Group. "It provides you an opportunity to adjust the plan if need be. Just because you cast something down on paper doesn’t mean you can’t change … or stop and reassess."
It’s one lesson learned for the Web CMS implementation consultants at Digital Clarity Group. They teamed with Copenhagen, Denmark-based Sitecore, a Web CMS and customer experience management company, and interviewed companies that have gone through a Web CMS implementation. You can watch the session by clicking here.