March 20, 2015
Restaurants run on tight margins with many averaging just 2% to 4% per check. This can make it a challenge to find room in your budget for marketing. But the proliferation of social media can be a boon for your business. Social media for restaurants is a low-cost opportunity to promote your business without busting your bottom line. There are a great many social media channels you can choose from to market your eatery, but one that’s particularly well-suited to your industry is Instagram. Here’s a look at five smart ways to use this photo-based tool to show the best you have to offer and bring in more customers.