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5 Ways to Get Personal with Real Time Marketing Tools

5 Ways to Get Personal with Real Time Marketing Tools

2014-12-September-Nose.jpgDigital marketers have an evolving arsenal of tools and technologies at their disposal to glean business intelligence, create targeted messages and produce stellar digital experiences — whether online or in a retail outlet.

Biometric facial recognition, digital signage and customized displayed information are being used to better define the needs of customers, personalize the customer experience and increase brand awareness, loyalty and sales.

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