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5 Ways Facebook Reactions Could Make Marketing Difficult

5 Ways Facebook Reactions Could Make Marketing Difficult

Facebook will soon be launching “Reactions”, an emoji toolbar that gives users five new alternatives to the Like button: Love, Haha, Wow, Sad, and Angry. For marketers, this means more insight into consumers’ emotional responses — but are the tools available to quantify that data? Here are five things all social media marketers need to consider before Reactions are rolled out

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