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5 Tips to Help CMOs Improve Social Media ROI in 2015

5 Tips to Help CMOs Improve Social Media ROI in 2015

While social circles are buzzing with increasingly sober discussions of the channel’s difficulties delivering marketing results, that conversation seems not to have reached the ears of the CMO quite yet. Mainstream marketing media, which was late to recognize the growing investment in social media marketing, is now tardy in covering the growing body of data demonstrating social’s challenges as a marketing channel.

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