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5 Tips for Brand Integrity: Is the Customer Always Right, Even If They're Wrong?

5 Tips for Brand Integrity: Is the Customer Always Right, Even If They're Wrong?

These days everything and anything ends up in the public forum, from dinner receipts to parking availability. If an aspect of your business or company can be reviewed, it will be. And whether it’s good or bad, everyone will know about it. What should you do when the customer is actually in the wrong and yet everyone online sees only one side of the story?

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