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5 Things Contact Centers Can Learn from the Butterball Turkey Hotline

5 Things Contact Centers Can Learn from the Butterball Turkey Hotline

Thanksgiving Turkey

For the past 32 years, the Butterball Turkey Hotline has offered advice to anyone overwhelmed by the prospect of cooking the perfect holiday bird. Last year, the company introduced a smartphone app, Facebook live chats, Pinterest posts and other social media tools. The big news this year is that for the first-time ever, Butterball has hired men as part of its line-up of expert turkey cookers — a response to the fact that men are taking a more active role in the kitchen.  

But what does any of this have to do with contact centers?

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