SEO stands for Search Engine Optimization and it’s one of the driving forces for modern online businesses. Even for a company that tends to conduct most of its business affairs offline, a web presence is still undeniably important. Focusing on SEO strategies helps to boost rankings and increase the likelihood of attracting new prospects, and that’s essential for future growth. If you’ve heard that your company needs a technical SEO audit, it’s an important asset to consider. Here are 5 key reasons to consider this.