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5 Considerations for Your 2015 B2B Marketing Plan

5 Considerations for Your 2015 B2B Marketing Plan

No matter how many marketing and social media tools we have at our disposal, our marketing plan really needs to get down to the basics of marketing – especially in a B2B strategy where marketers have to understand customer mentality, market segmentation and rely heavily on market research. Here are five considerations for B2B marketers when putting together next year’s marketing plan.

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