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4 Ways to Develop a Customized List for Twitter Tailored Audience

4 Ways to Develop a Customized List for Twitter Tailored Audience

One of Twitter’s paid advertising features is Tailored audiences. This ad option lets you upload a list of Twitter users you specifically want to engage with so your ads will only appear in front of them. For example, you can upload a list of Twitter handles of local non-profit organizations so that your ads will only display to users in this list.Tailored audiences is a highly effective advertising feature because it lets you focus your advertising campaign and only target a qualified audience. This helps you avoid spending advertising dollars on unqualified consumers. To help you create a comprehensive list of targeted Twitter users, I’ve provided four techniques you should use: 1. Leverage Local Search. Enter in Google Search location specific keywords and the type of businesses you want to target. For instance, if you’re a Chicago plumbing company and want to push your maintenance services to local yoga centres, search for Chicago yoga in Google to find a list of local yoga centres.   Click on Map results for Chicago Yoga to expand the list of Chicago yoga centres.  Add the Twitter handle of these centre to the list of Twitter users you want to show ads to. 2. Discover businesses on local boards or chambers of commerces’ member directories. Each board or chamber has a member directory and categorizes the members in different business sections.  For example, the Greater New York Chamber of Commerce business directory has categories such as Energy, Accounting Services, Fashion, and Personal Trainer. Leverage these membership directories and categories to find suitable Twitter users. For example, if you’re a New York talent recruitment company specifically targeting marketing agencies, you can go to the Greater New York Chamber of Commerce’s Advertising and Agencies sections to generate a list of marketing agencies. Once you’ve identified these agencies, add their Twitter handles to the list of Twitter users you want to target.   You can perform such research on other local chambers or boards. For example, you can research Manhattan Chamber of Commerce and Brooklyn Chamber of Commerce to expand your targeted Twitter list. 3. Use online directories. Go to directory websites such as Yelp and Yellow Pages to generate a list of businesses you want to target. For example, if you’re a Chicago insurance company and want to promote your services to local restaurants, you can go to Yelp Chicago or Yellow Pages Chicago to find restaurants such as Girl & the Goat, BIG & little’s, or Cafe Versailles.Once you’ve discovered such restaurants, include their Twitter handles in the list of targeted Twitter users.4. Leverage Followerwonk. Use this tool to discover users who include specific keywords in their Twitter bios. Particularly, use it to find Twitter users who work in companies you want to target by entering the businesses’ Twitter handles in the search box. For example, if you’re a customer relationship management software vendor such as Salesforce or Marketo, and want to advertise to marketing and business development professionals in Boston organizations such as Next Step Living or RocketDrop, enter the terms marketing and @NextStepLiving or @WordStream in the search box. You can also enter Boston in the location section to specify that you only want to find Twitter users in that city. Once you have entered such information, Followerwonk will generate a list of users who fit the criteria.Add these users in your Twitter target list. Tailored audiences ad option lets you target a specific and qualified audience. This feature helps you generate positive return from your advertising campaign and avoid wasting ad dollars on unsuitable audiences. By using the four tactics above, you can develop a comprehensive list of qualified businesses or professionals you want to target to increase brand awareness and purchase intention.If you have any questions or feedback about the article, please leave them in the comments section below!

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