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4 Ways Data and Analytics Improves Your Digital Marketing

4 Ways Data and Analytics Improves Your Digital Marketing

customer experience, 4 Ways to Improve Your Digital Marketing Through Data & Analytics

As a digital marketer, you are asked to create display campaigns that positively affect brand awareness. You are asked to make optimal use of your advertising budgets by market. You are asked to analyze customer behavior and media consumption.

So how do you get there? Data and analytics are keys, according to Sandro Catanzaro, founder and SVP of Analytics and Innovation at DataXu — and shared four ways to use them to improve digital marketing.

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