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4 Tips for Creating an Unsubscribe Page that Makes Them Want to Stay

4 Tips for Creating an Unsubscribe Page that Makes Them Want to Stay

When most email marketers create their unsubscribe page, it’s usually treated as an afterthought. This is understandable since the unsubscribe page is often the final step of an unsuccessful campaign, as opposed to the landing page, which is often the final step of a successful campaign. However, marketers should think of the unsubscribe page as their last chance to bring wayward sheep back to the fold.

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