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4 Steps To Prepare For The Predictive Analytics Revolution In B2B Marketing

4 Steps To Prepare For The Predictive Analytics Revolution In B2B Marketing

Earlier this week, Forrester Research, Inc. published its latest take on how data technologies are changing B2B marketing and sales in the report: “New Technologies Emerge To Help Unearth Buyer Insight From Mountains Of B2B Data” (July 13, 2015).

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