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4 Social Marketing Lessons From the Bachelor Franchise

4 Social Marketing Lessons From the Bachelor Franchise

The 11th season of ABC’s The Bachelorette premiered this week to the kind of social media fanfare normally reserved for a royal birth or a political scandal. It got me thinking: how did The Bachelor do it? How did they manage to build and captivate a rabid social community? And what can social marketers learn from it?

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