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4 Initiatives Chief Marketing Officers Must Get Right In 2014

4 Initiatives Chief Marketing Officers Must Get Right In 2014

The pace of change is accelerating. Last year, most Chief Marketing Officers faced the tasks of making significant changes to how marketing operates. Soaking in one buzzword after another as they try to make sense of the changing world swirling around them. While the whirlwind of change will continue, CMOs will begin to sharpen their focus.

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