We live in a time where word-of-mouth can travel across the globe in mere seconds. Every little detail can affect how a brand is being perceived by customers and prospects. That’s why online reputation management is key to make sure a brand’s presence online and on social media is what they want it to be. But often, when panic hits, brands end up doing more harm than good to their brand reputation. Here are 4 ways companies can damage their online reputation – and what social media experts recommend they should do instead.