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3 Ways to Build Brand Loyalty, Before They Buy!

3 Ways to Build Brand Loyalty, Before They Buy!

All too often, marketers view brand loyalty as something that occurs after customer acquisition. However, as Howard Schultz, CEO of Starbucks astutely points out, “If people believe they share values with a company, they will stay loyal to the brand.” And referral marketing programs have been shown to foster brand loyalty long before prospects convert into paying customers. Encouraging brand loyalty through word-of-mouth marketing, before prospects convert, can result in a lower customer acquisition cost. Curious?

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