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3 Things Corporate Storytellers Can Learn from “Good Night Moon”

3 Things Corporate Storytellers Can Learn from “Good Night Moon”

Good Night Moon by Margaret Wise Brown is one of the most requested children’s books of all time. But it wasn’t always that way. It took time for parents, librarians and others to appreciate the rhyming sentence structures, rhythm, simple messages, and colorful images embedded in the book. Today, Good Night Moon has sold over 11 million copies, and there are valuable lessons from its rise from obscurity to best seller, especially as corporate storytellers work on their craft of creating more compelling documents and presentations.

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