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2017 Contributors of the Year: Lisa Loftis

2017 Contributors of the Year: Lisa Loftis

2017 Contributors of the Year: Lisa Loftis

As principal consultant in the SAS Best Practices Group, Lisa Loftis helps clients across a range of industries improve their customer focus. Long before most companies realized the importance of becoming “customer-centric,” Loftis advocated that approach. In fact, she literally wrote the book on it.

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