Brought to you by NGT Marketing Group

2014 Must-Do: B2B Marketers Must Measure Content's Impact

2014 Must-Do: B2B Marketers Must Measure Content's Impact

customer experience, 2014 Must-Do: B2B Marketers Must Measure Content's Impact

Want to be effective in B2B marketing? Wait, don’t answer that. Dumb question.

Want to know why you should measure the effectiveness of your B2B marketing?

"B2B marketers are doing so much and trying so much, but do they really know what is effective?" asked Michele Linn, director of content development for the Content Marketing Institute. "I think it’s key that marketers find what’s really working and what’s not. It’s better for their prospects as they are getting what they want, and it’s better for marketers as they can focus and then use that time NOT doing things to experiment with others."

Today, we deliver the fourth piece in our "2014 Must-Do" series — measuring effectiveness in B2B marketing. Earlier this week, we talked about shutting up and listening in B2B marketing and how blogging is essential these days. Last week, we discussed getting back to basics in Web CMS and becoming agile in B2B marketing.

Read full story…


Follow us on Twitter

Join free newsletter

View upcoming events

Find a new job

9
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
LinkedIn