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2014 Hispanic Holiday Shopping Survey: Feliz Navidad for Retailers

2014 Hispanic Holiday Shopping Survey: Feliz Navidad for Retailers

Hispanic consumer expectations are up again this year regarding outreach and convenience, but particularly as regards the brick-and-mortar retail shopping experience. Brand trumps dollar-value perceptions among this cohort, and retailers who can integrate some sense of Hispanic culture and store experience with all forms of outreach will likely find it to be a winning combination for this shopper segment. Y una muy feliz navidad este año!

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