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2 months in: Inside Colbert's 'Late Show' approach to digital distribution

2 months in: Inside Colbert's 'Late Show' approach to digital distribution

According to marketing analytics company Jumpshot, 22.9 percent of global viewers who watched “Late Show” content online did so on CBS sites. In comparison, 9 percent of Fallon's online viewers watched show content on NBC-owned platforms. That said …

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