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172 Million 'Back-to-School' Pins on Pinterest – An Opportunity Worth Investigating

172 Million 'Back-to-School' Pins on Pinterest – An Opportunity Worth Investigating

At first thought, Pinterest doesn’t seem like an obvious match for ‘back-to-school’ marketers – most people associate Pinterest with clothing and art, visually focused products that best utilize the platform’s image browsing focus. But in a blog post on the Pinterest for Business blog, Pinterest’s Market Development Manager for Partner Marketing, Shahrnaz Shifteh, has outlined some of the key benefits in using the platform for this purpose.

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