It’s official. I no longer need to explain to B2B marketers why a blog is an absolute must have. If you’re a B2B marketer then chances are good you can already recite the many reasons why a blog makes sense: SEO, content marketing, fuel for social media, etc. Thanks to the tireless efforts of Hubspot and the Content Marketing Institute, I can eliminate “blog evangelist” from my job requirements.
So all is good in the land of B2B blogging, right? Far from it. Beyond the typical questions I get (e.g., what to write about and how often to post) a larger question is emerging:
How do we generate more traffic for our company blog?