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11 Ways to Boost Traffic to Your Company Blog

11 Ways to Boost Traffic to Your Company Blog

It’s official. I no longer need to explain to B2B marketers why a blog is an absolute must have. If you’re a B2B marketer then chances are good you can already recite the many reasons why a blog makes sense: SEO, content marketing, fuel for social media, etc. Thanks to the tireless efforts of Hubspot and the Content Marketing Institute, I can eliminate “blog evangelist” from my job requirements.

So all is good in the land of B2B blogging, right? Far from it. Beyond the typical questions I get (e.g., what to write about and how often to post) a larger question is emerging:

How do we generate more traffic for our company blog?

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