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10 Effective A/B Testing Procedures: Monetize Your Content, Increase Conversions

10 Effective A/B Testing Procedures: Monetize Your Content, Increase Conversions

A/B testing, roughly defined, means assessing two versions of a single element—say, a website or marketing campaign—by keeping all the same attributes, except one. For those slightly sheepish when it comes to boring tests, let's walk you through the various steps involved in an effective A/B test.

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