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The Impact of LinkedIn Group Sharing API Changes [New Data]
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Back in June, LinkedIn updated their Groups API, which has lead to a significant shift in Groups use, according to thsi report.

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As Twitter's Algorithm Evolves, is it Time to Update Your Tweet Marketing Tactics?
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Twitter’s feed algorithm is evolving, which may mean your tactics need a re-think to align with the updated systems. 

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Google kills test of second description in search ads
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The additional line of ad copy is no longer eligible to display. The post Google kills test of second description in search ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Ahead of the holidays, Google Merchant Center sees substantial upgrades
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Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever. The post Ahead of the holidays, Google Merchant Center sees substantial upgrades appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Account-level ad extensions now available in Bing Ads
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The update is currently rolling out globally. The post Account-level ad extensions now available in Bing Ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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3 reasons SEO is the account-based marketer’s secret weapon
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A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they’re better together. The post 3 reasons SEO is the account-based marketer’s secret weapon appeared first on Search… Please visit Search Engine Land for the full […]

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9 Tips to Optimize Your Marketing Emails for Short Attention Spans [Infographic]
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How can you ensure your emails are read amidst rising competition for audience attention?

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An integrated approach: From SEO to PPC and beyond
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Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year. The post An integrated approach: From SEO to PPC and beyond appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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