Brought to you by NGT Marketing Group
HERE0:4

Most Recent

Storytelling and Selling: Expose Your Brand, Not Your SKUs
www.cmswire.com

In true holiday spirit, commerce teams are laser-focused on key performance indicators (KPI), conversions and click-to-buy metrics. This focus works for traditional, transactional commerce experiences, but shoppers today want more. Continue reading…

6
Like
Save
Why Customer Experience Needs Information Governance
www.cmswire.com

Customer experience management is generally the domain of the chief marketing officer (CMO) and the marketing department. Information governance usually falls into the domain of attorneys and records managers. It’s time these two groups got together to explore ways they can serve their organization’s mission better as a team. Continue reading…

10
Like
Save
Google Ad Grants policy changes include 5% CTR minimum, up from 1%
feeds.searchengineland.com

Several new policy updates for the AdWords program for non-profits take effect January 1, 2018. The post Google Ad Grants policy changes include 5% CTR minimum, up from 1% appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

6
Like
Save
How to generate links that drive traffic, not just ranking
feeds.searchengineland.com

Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic. The post How to generate links that drive traffic, not just ranking appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

6
Like
Save
Optimizing for Hanukkah: Sometimes it’s still strings, not things
feeds.searchengineland.com

Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet. The post Optimizing for Hanukkah: Sometimes it’s still strings, not things appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

7
Like
Save
European press agencies push for licensing fees for their content from Google, Facebook
feeds.searchengineland.com

It remains to be seen whether European legislators and regulators will pick up the cause, but there’s a possibility that they will. The post European press agencies push for licensing fees for their content from Google, Facebook appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

9
Like
Save
SearchCap: Net neutrality, AdWords grants & EU licensing fees
feeds.searchengineland.com

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Net neutrality, AdWords grants & EU licensing fees appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

7
Like
Save
When Artificial Intelligence Sentiment Analysis Meets Yammer
www.cmswire.com

Microsoft is undoubtedly the leader in office productivity software, with generations having now grown up using its Office products suite. Less heralded in the productivity space, however, are the artificial intelligence (AI) capabilities Microsoft has developed over a similar time frame. Continue reading…

9
Like
Save
The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com
LinkedIn