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Why Understanding 'View Through Rate' is Important to your YouTube Ad Campaign
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To get an accurate count of a YouTube ad’s conversion, you need to acquaint yourself with VTR.

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How Scheduling Instagram Content Can Actually Make You More Spontaneous
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By scheduling your Instagram content, you can facilitate more flexibility in your workflow.

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Facebook to Test GIFs in Comments Starting Next Week
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Facebook is giving selected users the ability to post GIFs in comments as part of a new test.

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3 Tips on How to Generate Revenue from Your Online Communities
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How do you link your online community efforts to definitive revenue results? Contributor Vanessa DiMauro provides some key tips in this post. 

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Why Your Brand Should Switch to Instagram Stories
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Which is a better choice for your business, Snapchat or Instagram Stories? Contributor Michelle Greenbaum provides an overview of the key features here.

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Facebook’s Testing Out a New, Advanced Local Search Feature
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Facebook is testing out a new way to help people find local businesses, using their advanced data capacity to personalize the results.

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Twitter’s Considering an Advanced Version of TweetDeck – for a Monthly Fee
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Twitter is looking into the development of a new, advanced version of TweetDeck.

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Facebook's Launching a New, Immersive Ad Format Called 'Collections'
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Facebook’s launching a new ad type that will incorporate video with relevant items from your product catalog.

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